the groundswell B
The groundbreaking book by Charlene Li and Josh Bernoff has been a source of inspiration for this class because it captured what was really taking place behind the blinding and distracting technological innovations of the past decade. This shift in power, resources, and influence is about people doing what they've done forever: get what they want, as directly as possible.
This module continues discussing the strategic process and reviews some examples of groundswell strategy gone right and wrong.
related
materials
Collections tagged "the groundswell" on shiftlearning.com
No exercise this week, but check out your final project teams in the Students section for your class.
"the groundswell" on the old class website from SP09, but contains slides from the presentation.
videos
research
question
What are the POST elements behind some current or recent campaigns (do your best to deduce objectives/metrics)?
- Cite examples with links to support your findings
- Respond via comments on this page
- Reply to class colleagues’ posts
notes
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discussion and module feedback
