Podcasts B
Compared to blogs, YouTube, and Facebook, podcasts as a new medium have not caught on nearly as well. Yet, they pack the power of radio into a package with all the flexibility of digital media, including distribution via RSS, and anybody with a computer and/or iPod can enjoy the wealth of available professional and amateur content. Do not mistake this relative lack of reach for weakness: podcasts reach millions of people around the world across thousands of highly targeted and influential listener communities. Understanding the pros and cons and ins and outs of this medium is the first step to joining a powerful media transformation taking place behind millions of white earbuds.
This module reviews the revenue models behind podcasting media and how to engage with podcasters for commercial purposes.
related
materials
Collections tagged "podcasting" on shiftlearning.com
This module's exercise.
"Podcasts" on the old class website from SP09, but contains slides from the presentation.
videos
research
question
How has the technical nature of the podcast medium created strengths and weaknesses?
- Cite examples with links to support your findings
- Respond via comments on this page
- Reply to class colleagues’ posts
notes
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discussion and module feedback
