Online Video B
If you're reading this, you're probably a member of the most visually-literate generation ever. Which means you'd rather be watching it. This instinct is part of why the internet is becoming a more rich and interactive place with each new breakthrough. Online video is shifting attention and resources to the internet at a pace matched only by a minority of other attractions. So whether you're in it for lean-back viewing, lean-forward viewing, or both, online video is going to shape the internet for decades to come.
This module discusses the advertising models behind online video and a few case studies of online video use.
related
materials
Collections tagged "online video" on shiftlearning.com
This module's exercise.
"Online Video" on the old class website from SP09, but contains slides from the presentation.
videos
research
question
Of the current online video advertising techniques, which are most effective and why?
- Cite examples with links to support your findings
- Respond via comments on this page
- Reply to class colleagues’ posts
notes
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discussion and module feedback
