Mobile Technology B
Mobile technology seems to evoke every single transformation we've discussed in this class, plus it's own set of important shifts and strategic considerations. Location awareness, the rise of open mobile computing platforms, and the increased availability of mobile broadband make mobile technology an important subject for any strategic communications plan.
This module reviews the entirety of the mobile platform market and explores the additional data layer provided by checking in using a mobile device.
related
materials
Articles tagged mobile on Mashable.com
This module's exercise.
research
question
What are some of the limitations to mobile marketing and how can they be overcome?
- Cite examples with links to support your findings
- Respond via comments on this page
- Reply to class colleagues’ posts
notes
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discussion and module feedback
