Analytics B
Analytics is synonymous with measurement, and as the old saying goes, "you get what you measure." So in order to understand what attention and action you're getting in return for your online efforts, some form of analytics software needs to be installed on your website. Although analytics is a field that people spend entire careers mastering, this module is the first step in fishing for insights in an ocean of data.
This module continues a review of Google Analytics and covers other analytics software and services.
related
materials
Collections tagged "analytics" on shiftlearning.com
This module's exercise.
"Analytics" on the old class website from SP09, but contains slides from the presentation.
videos
research
question
What are some strengths and weaknesses of social/vanity metrics (e.g. Twitter followers, RSS subscribers, Facebook Fans)?
- Cite examples with links to support your findings
- Respond via comments on this page
- Reply to class colleagues’ posts
notes
You are welcome to edit/contribute to these notes. Remember that they are shared with all students and publicly viewable:
discussion and module feedback
