Analytics A
Analytics is synonymous with measurement, and as the old saying goes, "you get what you measure." So in order to understand what attention and action you're getting in return for your online efforts, some form of analytics software needs to be installed on your website. Although analytics is a field that people spend entire careers mastering, this module is the first step in fishing for insights in an ocean of data.
This module introduces the field of analytics and uses Google Analytics as an example.
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materials
Collections tagged "analytics" on shiftlearning.com
This module's exercise.
"Analytics" on the old class website from SP09, but contains slides from the presentation.
videos
research
question
What are the strengths and weaknesses of various advertising metrics and inventory models?
- Cite examples with links to support your findings
- Respond via comments on this page
- Reply to class colleagues’ posts
notes
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