44. The Story of Google Analytics

Entrepreneurial Thought Leaders Podcast: The path to acquisition (i.e. The Story of Google Analytics) Stanford Technology Ventures Program By Bret Crosby of Google Analytics and Urchin

45. Introduction to Google Analytics

Google has a vast and rich online learning center called Conversion University. Here's an example of 1 / 26 modules in the curriculum:

Introduction to Google Analytics

46. Google Analytics Videos

Google Business has a great playlist for for its Conversion University -- there are dozens that cover beginning to advanced subjects.

Here are a few recommendations: Beginning Analytics: Interpreting and Acting on Your Data

Bounce Rate as the most important metric

(FYI: KPI = Key Performance Indicator | stands4.com)

Location Targeting

Tracking Offline to Online Campaigns

Google Website Optimizer Tour

Optimizing the User Experience

Introduction to AdWords Auctions

47. Free Textbooks from Google

Google for Business Educators has several high-quality materials for free on their site. Here is an easy way to view them online: Scribd.com Here are some notable texts for download: Analytics textbook (pdf) Google Analytics a Powerful Tool for Marketers

Publish at Scribd or explore others: How-to-Guides & Manu Google

Marketing and Advertising (pdf) MarketingAndAdvertisingUsingGoogle(2)

Publish at Scribd or explore others: How-to-Guides & Manu Google

Google print, radio and television advertising (pdf) Google AdvertisingOffTheInternet(2)

Publish at Scribd or explore others: How-to-Guides & Manu Google

IntroductionToNewInternetMediaAdvertisingAndTools(2)

Publish at Scribd or explore others: How-to-Guides & Manu Google