« 45. Introduction to Google Analytics | Main | 47. Free Textbooks from Google »
Sunday
Apr122009

46. Google Analytics Videos

Google Business has a great playlist for for its Conversion University -- there are dozens that cover beginning to advanced subjects.

Here are a few recommendations: Beginning Analytics: Interpreting and Acting on Your Data

Bounce Rate as the most important metric

(FYI: KPI = Key Performance Indicator | stands4.com)

Location Targeting

Tracking Offline to Online Campaigns

Google Website Optimizer Tour

Optimizing the User Experience

Introduction to AdWords Auctions